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Competing with eBay by Making People Matter

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As Bonanzle is a site that is emerging as a contender to compete with eBay, who as we all know has been driving a lot of sellers away for various reasons.

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<p>I contacted Bill Harding and Mark Dorsey, co-founders of the site that was recently named Best eBay Alternative of 2008 to ask them about their strategy for competing with the well-established brand of eBay.<br />
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"Our main point of distinction is that we're trying to create a marketplace where people matter.  On other ecommerce sites, there generally isn't a compelling reason to visit unless you have a specific item you want to buy or sell," they add. "We have tried to create a more social atmosphere, where it's easy to meet and talk with people who share your interests in items. 

Bonanzle has real time chatting built right into every "booth," as well as real time messages you can send to anyone on the site. Users can create lists of their favorite items that others can browse and comment on, a feature they say is extremely popular. "And you can see where in the country any user is from, so it's easy to meet and talk with people who live nearby you," they note.

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<p>Based on what the two had to say, the environment Bonanzle has created is one of openness and positivity.

"We call our community one of the friendliest online -- if you sign up and say 'Hi, I'm new' in the forums, you might well receive 25 welcomes within a couple hours.  People really seem to enjoy each other's company, and we try to keep our site's policies as open as possible to promote that."

As for the growth of the site, the compete.com data referred to in Bonanzle Visitors Overview

They also provided me with the graph below for January that shows over 435,000 unique visitors.  "We've now got more than 26,000 users and 1,072,320items.  Total unique visitors for January were 435k, an increase of 55% over December (our lowest monthly growth percentage so far, but all of our competitors whose traffic is available on Quantcast show traffic declines in January, which makes sense, given that it's the month after the busiest shopping month of the year).

Bonanzle in Januarythe last article, the site attracted over 1000 new users in one day, according to Bonanzle co-founder Mark Dorsey. Based on

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