comScore qSearch 2.0 Launches in Japan

comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.

Prompt

comScore qSearch 2.0 Report<br />Total Japanese Internet Audience<br />July 2007 vs. July 2006<br />Target: All Segments<br />Search Type: All Searches<br /><br /> July 2006 July 2007 Change<br /><br />Total Internet<br /> Searches (MM) 4,754 5,795 21.9%<br />Yahoo!<br /> Searches (MM) 3,134 2,744 -12.4%<br /> Searches Per Searcher 62.8 56.0 -10.9%<br /> Share of Searches 65.9% 47.4% -18.6<br />Google<br /> Searches (MM) 1,322 2,027 53.3%<br /> Searches Per Searcher 44.1 58.6 32.7%<br /> Share of Searches 27.8% 35.0% 7.2

In July 2007, 5.8 billion online searches were performed in Japan. This is up 21.9 percent from July 2006. Yahoo! currently has the largest share of searches with 47.4 percent. However, Google is rising with a share of 35.0 percent. Google’s search volume has increased 53.3 percent in the year while Yahoo!’s number of searches is down 12.4 percent over the past year.

Google has been picking up more of active searchers. Google users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher for Yahoo!.