comScore Media Metrix released today it's monthly look at U.S. consumer online activity at popular online sites for the month of July.
The top gaining property of the month was fast food chain Burger King that experienced a 774 percent increase to 4.2 million visitors due to tie-ins with the summer blockbuster The Simpsons Movie.
The summer movie season also drove traffic to movie ticket sites because of the releases of films including Transformers and Harry Potter and the Order of the Phoenix. Traffic to ticket sites increased by 12 percent to 44.9 million visitors for the month.
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