Anyway… let’s move on.
The point of this post is to explain how some companies achieve a 5 times higher conversion rate than their competitors with an in-house mailing list. You might say … well they’ve done better because their offer was more appealing. I’ll agree to that, but there is another huge factor that effects conversion from direct mail / e-mail and that would be the communication frequency. Doing it with your own blog (Comments
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