Consumer impact and influence is growing. The New York Times details how consumers are interacting with advertising campaigns and influencing their outcome.
But we're having an impact further upstream as wellas early as the product design stage. Trendwatching has a thorough analysis of this trend. They call it
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If only the TV networks would put this trend into practice. What if the seemingly, creatively-bankrupt TV networks created programs in close cooperation with viewers and produced shows they really wanted to see? Would this approach have stopped "Reader Comments...
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Consumer Impact on Advertising Grows
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