Content Layering :: Using Site Architecture To Improve SEO

Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank. In this article I look at how to most effectively structure your site to take advantage of this. I read this great article on layering on the SEOmoz Blog http://widgetts.com/blue/page1.html and all blue widget pages would go into this sub-folder. You'd then organize all other sub-folders in a similar style. Like I said, I think this is a very effective strategy for a smaller or medium site. There would be a much greater chance of blue widgets ranking highly in a structure like this. However, I feel that for larger sites there's an even more effective way to organize your content. Through the use of sub-domains one could further organize this content. This would make it even more relevant to search queries and more likely to rank. If one sold a larger variety of widgets yet still wanted to organize them by color then the structure of the site would be: http://www.textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective