Why Discipline Matters in Web Publishing
When companies first discovered the Web, the excitement was almost intoxicating. Suddenly, a new page could appear on a global stage in a matter of minutes, without the long lead time that print required. That speed tempted many managers to adopt a “publish it fast, fix it later” attitude, borrowing a lesson from software development that does not translate well to content. The result? Pages that look rushed, facts that are wrong, and a brand that loses credibility because its voice no longer feels authoritative.
Paul Nattress, the editor at Gerry McGovern.
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