Content Management: Wise Investment For Business Prosperity

The time when a website was just a simple set of HTML pages has gone by. It's true, just five or seven years ago simple websites developed with HTML and JavaScript were usual. Nobody thought there could be another option. However, year by year, the Internet becomes a place where companies can interact with their clients, can develop online showrooms and online shops, can announce the latest news, and even make market researches. A new era of dynamic web development has come. Preconditions Dynamic web development, in other words, server-side programming, is a newer stage in development of modern websites, platforms that integrate such roles as representative, entertaining, interactive, communicative etc. When you talk about a dynamic website, you always have in mind that it is developed with J2EE, PHP, .NET, or another programming language. The cornerstone here is that the website is programmed. However, any usual WWW-user doesn't bother himself with technologies. He really appreciates if he can perform a complicated activity or develop a complex solution with the use of the mouse only. Visualization that Microsoft has introduced has become an issue that average PC users would never reject. So we have come to a contradiction. An average Internet user that would like to have a website is no longer satisfied with facilities HTML and JavaScript provide. Meanwhile, there are not so many people that would learn at least PHP in order to develop a website. Moreover, they even won't be satisfied if someone else will make programming but the site management would require programming knowledge too. So here we come to visualization'. Visualization => CMS As an answer for the requirement for visualization of the whole process of web development and website maintenance, web content management systems (CMS) were developed. The cornerstone here is that with the use of CMS one shouldn't be a programmer as well to develop a dynamic website. There is a graphical shell where an average user with only a mouse and simple logic can develop a website of any complexity and enhance it with such interactive tools as forums, polls, feedback forms, automatic menus, protected areas etc. Although, some systems require to know at list basis of HTML and PHP, there is a big set of CMSs that provide a user with a perfect visualization of the whole process from design development up to website maintenance. It becomes possible because of the structure of any managed with CMS website. It consists of such elements as: 1. Design templates (it's an HTML version of website's design along with proper code for interactive elements). 2. Adjustable modules (those are independent programs (polls, forums, newslines etc.) integrated into the CMS; they have their own graphical interface for adjustment). 3. Content (it's the texts and graphics individual for each particular page). Through variation of those three elements with the CMS's graphical shell any average user can develop a dynamic website in several simple steps. There is a good article about it at the Xitex WebContent M1 website: