A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.
Out of about 1,000 shoppers, 81 percent said that the ability to shop anytime was the reason they chose to shop online during the holiday season. Seventy-seven percent said that saving time was their reason to shop online, followed by 61 percent who liked the ability to comparison shop and 56 percent who said it was easy to find items they were looking for online.
Thirty-five percent of respondents indicated that they will spend between 25 and 50 percent of their holiday budget shopping online, while thirty-three percent expect to spend less than 25 percent of their overall holiday budget online.
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