- Blog content tends to naturally focus on a theme. For example, this post will likely rank well for search terms that include search marketing, social media and blogging related keywords.
- Blog content is picked up by more specific channels. Your corporate blog content will appear in many more “discovery” channels, such as Technorati, making it easier for it to be found - and linked to - than your regular corporate content.
- Bloggers link to other bloggers. A blogger is more likely to link to corporate blog posts than static content, such as a press release page.
While many suspect that blog content tends to simply rank better in Google, it’s really the fact that the content is fresh, focused, frequent and favorited (ok, “linked” but I liked the alliteration of “favorited” better).
Question 2) If Social Media is an effective way to gain in SEO (as well as engage an audience), should we increase Social Media Program budgets and reduce SEO budgets? Andy says…Crikey, are you trying to get me lynched by my SEO peers?
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Convergence of Search and Social Media Marketing
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I know that Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) his excellent blog
Question 1) Because blogs score high in Google Search results, how does this impact corporations who spend resources on SEO campaigns for their websites?
Andy says…I think companies should consider a corporate blog first and foremost for its ability to reach out to customers, clients, partners and investors in an informal, honest tone. That being said, blog content tends to do well in the search engine results for a number of reasons.
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