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Corporate Resistance to Web 2.0...

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Corporate Resistance to Web 20

I had lunch with Jeremiah Owyang and

  • Articulate the difficulties to accept a more interactive, less controlled, and more distributed software environment (culture and policy issues, especially at an executive level, both internally and externally).
  • Describe the concerns about data security and stability issues.
  • Focus on the lack of tangible benefits (versus flashy features) and the need to quantify ROI (I'm pointing him to The Gartner "Hype Cycle" and Enterprise Web 2.0 Adoption:
    Basically, "Web 2.0″ means different things to different people. To the programmer, it's a set of tools and techniques that have the potential for fundamentally altering how network based applications and data are managed and delivered. For newer or smaller companies, it's an opportunity to acquire technical and business process infrastructure at a fraction of the investment made by older and legacy companies. For the marketing manager it's an opportunity to "end-run" a traditionally unresponsive I.T. department.
    Good stuff, Dennis. It was a fun lunch and I am sure there will be subsequent discussions both on and offline going forward. TECHNOSIGHT blog.

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