To read most of the articles on Google’s expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel.It could be great for certain advertisers, but only if they do it right.As it turns out, that’s not so easy.
The tricky thing for advertisers is not going to be figuring out how much they’re willing to pay for an action, it’s figuring out how many actions they’re getting, crediting them to the appropriate source, and raising their budget based on that credit.In order to do this, you can’t think like a search advertiser.You have to think like a media advertiser. A huge part of the challenge toSuggest a Correction
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