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CPM Rate Contraction on the Way?

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Carl Fremont of Digitas thinks their might be he expects the ad consolidation trend to continue

It's the aggregators that are the big winners, at least in economic terms, not the legions of individual contributors.

Over the past 20 years, we've seen that the automation provided by computer systems has tended to concentrate wealth in the hands of a small slice of the population. I expect that trend will only accelerate in the years ahead. If you're one of the digital elite, you've got it made. If not, the prospects are less bright.

What is the solution for publishers? How do prevent yourself from being absorbed by

One of the easiest ways to claim an idea is to turn its launch into an event, and differentiate it from everything else you are doing. Buy the matching domain name if you can. :)

Bonus cool link: Bill Slawski mentioned a Yahoo! patent about moving away from the random surfer model to this does not count. :)

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