Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products
Second Life in particular are beginning to see the turning of the tide in their virtual society. Companies such as Scion, Coca-Cola, Fox and Time Warner are slowly but surely making their presence felt in in the community.
B.L. Ochman relevant and effective?
That's the question that The Coca-Cola Company, not suprisingly, is one of Crayon's clients.
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