Link bait and viral marketing took the stage once again at the Search Engine Strategies Conference in Chicago, presented by veterans of a new frontier. Their presentation reiterated a theme of first creating for the audience, holding on for the ride, and making the most of what comes next.
Rand Fishkin, CEO of SEOmoz.org; and Olthius continued with a bit of buzz management advice - you know, drink lots of water, don't drive anywhere, and get something to eat. Actually, Cameron says "track your buzz because your reputation depends on it. You have to have thick skin because some of the social media crowd can be cruel in the comments sections. Use Technorati, or other services that let you track comments. Track comments related to the company name, domain name, product name, and competitors. "It doesn't matter if the buzz is good or bad, necessarily. Don't be afraid to comment." Olthius revealed the darker, competitive side of things too. "Leverage your competitor's buzz. If a negative campaign is being run about one of your competitors, counter that with an announcement saying something like 'we don't do what they do.'" Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok:Creating & Managing Viral Campaigns
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