Bits, pieces. Bits, bytes. Things are afoot, all pointing to an increased ability for the customer to control his or her own destiny more effectively. A few data points:
"By definition, the Windows data represents behavior under the terms and conditions of the Windows/Office/DRM/PlaysForSure contract with the user -- managed via IT, structured around the corporate hierarchical notions of enterprise ownership of user data and behavior, and so on. And in turn, the same can be said of the Google/Skype/Yahoo/Salesforce contract -- different in that users can navigate across corporate domains but remain subtly constrained by, as Doc suggests, the tyranny of inference derived but not related from the user's behavior. Both clouds are captured, prisoners of war in the battle for access to the intentions of the user/creator of these signals."[ed. - I'm a technologist, and I'm also a pragmatist. There are some portions of this that will be solved via technical means, naturally. But, in my gut, I still feel that a big portion of this will be solved the way that business has been done for the past few millenia, by way of actual people connecting with each other and building trusted relationships.] Now, Here's some further thinking on this, intended to provoke discussion:
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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the
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