The Interactive Advertising Bureau (IAB) conducted research into third-party cookies and discovered about 12 percent of Internet users routinely reject those cookies from being accepted.
It's a simple enough setting to make within a web browser like Firefox or Opera. Just click the option to only accept cookies from the site one is visiting, and that's it for third-party cookies. No site analytics, no advertising tracking.
Internet Explorer users can do the same thing by adjusting the slider control in the Privacy section of the browser. Even the Low setting blocks a number of third-party cookies.
About one in eight Internet users just say no to third-party cookies, MediaPost research that found a 12 percent rejection rate for third-party cookies. WebTrends markets products that use first-party cookies to assess a website's usage by visitors.
Earlier in 2005, JupiterResearch
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D Is For Deleted Cookie
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