Toasters and Companion Logos are in as the video entertainment site Dailymotion tries to match delivering the marketing message with people's rejection of intrusive ad formats.
Dailymotion gave some examples of how they want to get the message across without annoying the viewer.
Their Toaster ad format provides a 10-second overlay occupying part of the bottom portion of a video. People can opt to interact with it when it appears. Dailymotion said a synchronized 300x250 ad will always accompany a toaster placement, at the right end of the player.
With the Companion Logo ad, a 3D logo appears in the left corner of a video for ten seconds. If clicked, like the Toaster format, the interactive advertisement appears.
That Companion Logo and another ad format, the Home Theater ad video skin that wraps around a video, are open to professional videos only. Dailymotion expects to add a high-definition ad product in the coming weeks as well.
As we noted earlier, the age of the commercial break has hit its limit online. In a report by
"Advertisers and their agencies who want to engage with today
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