While a lot of the blogosphere debates the nature of marketing, public relations and blogging - particularly the PR bloggers - here comes an ingenious campaign that melds marketing and blogging, and is fully transparent (you know, the big requirement in blogging that not enough corporations get).
WebProWorld. get paid $100K to daily blog about the Dukes of Hazzard. Through the Dukefest and some travel, but it's mainly a blogging job. Watch the show, make appearances and blog about the show. How cool is that? Now, this to me is a smart PR, smart marketing, smart blogging. It was a collective CMT / Jeremy Pepper is the CEO and founder of Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.Daisy Duke Needs a Blogger
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