David Berlind Calls Out PR

From his post on Ground Zero ... This is a good time to draw the public relations community into the discussion. Much the same way writers find themselves wanting to do more or less fact checking, a lot of that has to do with how quickly we can get a response. ... Thanks to the blogosphere, on relatively short order, I went from writing twice a week to 10-15 times a week and sometimes more. There are plenty more where I came from that are feeling and responding in-kind to that same pressure. But, as the established media community picks up the pace, there are those of us in it who would prefer to keep constant the number of chances we're taking. But if the PR community doesn't also reinvent itself to keep pace with the media revolution by responding to the fact checkers on blogopshere time, it will leave those writers with no choice but to take more chances. I don't know about you, but if I were a PR professional, I sure wouldn't want to be the guy that blew that one opportunity to contain the story that snow-balled into a disaster for the company I represent. His Robert Scoble as one example - and that journalists might start fact checking less. Or, that's how I read it. Berlind has some points. And he is the man behind the USA Today before you get back to a 3000 circulation newspaper? Jeremy Pepper is the CEO and founder of Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.