The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world of contextual and non-search ads. Contextual ads have helped make Google wealthy and drawn Microsoft's attention to the field. How have they helped you? Let us know on Search Engine Strategies conference. In a morning session on Dealing With Contextual & Other Non-Search Ads', Reprise Media's (O)ur thought has always been to focus on quality distribution of sites ... creating a more desirable target audience...It is very difficult to get into the Yahoo Publisher Network because we have very high standards. Getting into Google's network as a publisher is a trivial task, but succeeding as an advertiser requires a different way of thinking. Online marketing firm NewGate's VP here
Dealing With Contextual Advertising
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