The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is to constantly test new strategies.
With A/B testing and using web analytics to measure its performance anyone can move closer to their ideal formula of success. Here are a few suggestions you can try testing within your blog:
- Internal Search - Ideally it should be near the top of the page because you want to enhance visitor engagement with your blog by making it easy to find more information. Try it in different locations near the top as well with a variety of text-box/submit button colors. Test the results by measuring the number of searches and the overall quality of the keywords.
- Feed Subscription - Test different combinations of feed chicklets, I personally use 6 different chicklets plus an optional email subscription option (all above the fold).
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