The best way to explain something new - like blogs for example (yes, they are new to most of the world) - is to compare with things people actually know. Rok Hrastnik It's logical and basic - and a great explanation for your boss. If I would add something it would be the fact that RSS is by definition opt-in. It's impossible to force a feed on to someone, and therefore a much safer way in terms of building relationships. Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info
Defining The Relations Between Blogs, E-zines, RSS And E-mail
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