I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation.
Like Dell is holding a press conference to introduce a new generation of mobility products. The event physically takes place in San Francisco, linked with media events in London and New Delhi, and webcast live over the net.
Nothing unusual about that: pretty much run-of-the-mill these days for a global tech firm’s product launch PR event.
What makes it different is the role of Twitter, a free social networking and micro-blogging service, will be able to ask questions about Dell’s new products and the company will “tweet” the answers. Tweets are text-based posts up to 140 characters in length.
Reporters and customers on Twitter can direct questions during the news conference to Direct2Dell
Dell is among the first major companies to offer reporters and customers the opportunity to ask questions on Twitter during a live news conference. Reminds me of another event where Dell was among the first to experiment, pushing that envelope - customer support in Second Life in July 2007. In both of these examples, the Financial communication, I’m going along to Comments
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