Despite Insensitivity, PS3 Amazon Sales Soar

Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.

Before Sony was anywhere near launching the PS3, the gaming crowd was salivating. Their mouths dried up when they learned the price, and realized they could buy an Xbox 360 and a Wii for the same amount of money.

Worse, they had to delay the launch because the price of the muscle-bound machine would have been $300 more than it was when a slightly lower-tech version was released too late for Christmas.

Meanwhile, Xbox and the Wii sell out everywhere. Two years ago, people had expected it to be a battle
More recently, they've raised eyebrows in India (note: they seem bright enough at Sony not to run these ads in the hypersensitive, protest-happy US). The ad is for the PS2 (because of the PS3 price, I gather?) and carries the slogan: Because your girlfriend bores you shitless.

It shows a young

The situation in India seems to be the result of targeting, not misogyny. The other two bad examples are just stupidity.