Yesterday, Threadwatch member cornwall reported on the upcoming paid search program from MSN Search called adCenter.
article on MSN adCenter where reporting the small amount of facts know to us, he also mentions the impact on Yahoo and Google:
Advertisers are not going to flock to MSN and abandon the other two, because the only way on the sizeable networks the other two operate is to stay with them. They have non-duplicated pages views.
Instead, MSN is going to be the new third program most everyone will likely feel it's essential to enroll in. That was certainly the case when I asked a room of about 400 people at SES New York earlier this month what they'd do if MSN launched its own program, as was rumored during the show to be coming. Virtually everyone said they'd sign up. And virtually everyone said they'd stay with the other two, as well.
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Charlene Li also Threadwatch.org
Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW -
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Details on MSN's adCenter Paid Search Ads
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