Early Friday morning it looked like Sacha Baron Cohen had done it again with his new film Brüno. With post-midnight ticket sales in the neighborhood of $1.6 million some Hollywood insiders were TIME thinks Twitter is to blame.
Did Twitter cost Brüno millions? Brüno could be the first movie defeated by the Twitter effect."
With techsavvy moviegoers tweeting their opinions to literally millions of followers, the micro-blogging site can make or break a film in one day.
Days after the movie was released, Brüno is still a under fire from The Gay & Lesbian Alliance Against Defamation (Tell us
Did Twitter Cost Brüno Millions?
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