Back in the summer of '07, Digg and Microsoft pulled the plug according to ClickZ.In January of this year, controversy it has attracted, the DiggBar appears to have accomplished this goal.
- Building on advertising infrastructure - The reason that Digg thinks it doesn't need Microsoft any longer.
- Building on successful partnership with Microsoft - Wait a minute....well, plans change.
- Ongoing sponsorship opportunties - ClickZ
Is ditching Microsoft the best way to go for Digg? "To be honest, I can’t quite figure out who this deal hurts the most,"
Some seem to view the termination of the deal as just the norm. "The move is fairly common among sites ramping up their ad-sales efforts; after a couple years growing traffic it often makes sense to partner with an outside sales company to sell advertising inventory before investing in hiring a salesforce,"
In any case, it looks like Digg will continue working with Microsoft on "network reserve" inventory until July, when Digg will completely take the reins.
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