Digg Hasn't Topped The Times Yet

Online research firm Hitwise found that the New York Times had almost 20 times the traffic of Digg for the week ending July 1st, in sharp contrast to blog posts that have Digg drawing closer to the Paper of Record online. Scott Karp may wish to put plans for posted the awful truth about the two sites: According to the Hitwise US sample of 10 million internet users, Digg ranked at #101 in the News & Media category in for the week ending July 1, 2006. The share of page impressions for the NY Times was 19 times greater than for Digg for that week. Prescott noted the difference in demographics for the two audiences of each site. Twenty-six percent of Digg's visitors fall into the coveted 18-24 age group, but only 9.5 percent of Times users occupy that range. 34 percent of the Times users are aged 55 and up, while only 10 percent of Digg's audience are in that group. That's not to say Digg's traffic isn't significant. Prescott showed in a graph how Digg has surpassed longtime geek news favorite RankNameDomain Market Share of Visits 1 Yahoo! News news.yahoo.com 6.35% 2 The Weather Channel - US www.weather.com 5.57% 3 CNN.com www.cnn.com 3.92% 4 MSNBC www.msnbc.com 3.72% 5 Yahoo! Weather weather.yahoo.com 1.81% 6 Drudge Report www.drudgereport.com 1.77% 7 Google News news.google.com 1.74% 8 New York Times www.nytimes.com 1.46% 9 USA Today www.usatoday.com 1.45% 10 BBC News news.bbc.co.uk 1.29% 101 Digg www.digg.com 0.13% Source: Hitwise Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.