The popular user-contributed news site has been chatting with News Corp about the potential for being acquired, but the media power may not want to dig as deeply into its pockets as Digg would like.
reported several sources claimed the company balked at Snapshot of Digg traffic showed many more US unique visitors than comScore. "Compete is showing US uniques at over 2.26 million with a nice spike in the last month," Cancel wrote. Loren Baker at Search Engine Journal
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