Social media influence is important for PR.
In his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says:
If I were an online publisher, or a PR person, I'd be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of content to high-reaching mainstream channels. Similar to many influential blogs and online communities, Digg is becoming an intermediary to traditional information gatekeepers.
For a good many PR folk their eyes glaze over when they look at the create an RSS feed.
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Digg this Button On the Social Media PR Template
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