Digital Coupons Rising in Popularity

Digital coupons have experienced tremendous growth in popularity over the last year or so. According to research from Nielsen, not only are more people going to the sites, but the average amount of time spent there has increased as well.

"The Web offers opportunities for growth like no other channel. Quick case in point - readership of traditional offline newspapers has declined significantly of late, and with it, the consumption of newspaper circulars,"

Online businesses who aren't offering coupons should seriously consider doing so. When you can save your customers money, they're more likely to spend more of it with you. It's also a great way to build customer loyalty.

For example, in a SmallBusinessNewz article last year, I tips for creating good ones