In Forrester's report, they segmented consumers by "lifestage," looking at singles and couples, young families, older families, and older singles and couples.
Findings from the report include:
- Young singles and couples are the most connected (About half has send a picture from a cell phone in the past month, and a quarter has accessed the mobile Internet).
- Young families are heavy tech adopters (93% own a DVD player, 76% have some type of game console at home, and 39% have a home theater system).
- Older families are most connected (They have on average 3 mobile phones at home, and more than 2 PCs).
- Older consumers spend most money online (They've spend on average $560 dollar online in the past three months, and about one in five spent more than $1,000 online).
- About half of American adults are gamers
- 63% of American households have broadband Internet connections
- About 75% of American households have cellphones and PCs
- About 10 million out of 118 million American households have added an HDTV in the last year
- HD TVs were one of the fastest-growing consumer technologies in 2008
- Families are also more likely to have MP3 players, digital cameras and digital camcorders
- 33% of US homes with Internet have home networks
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