Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen's new Three Screen Report.
In the 2nd quarter of 2009 the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing 46 percent during the same time period. In addition, the average American TV consumption remains at an all-time (141 hours per month) compared to the same time last year.
"The entire media universe is expanding so consumers are choosing to add elements to their media experience, rather than to replace them.
More than half (57%) of consumers with Internet access at home watch TV and go online at the same time at least once a month. On average they spend 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online time at home is in front of the television almost a third of the time.
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