According to a new study, eBusinesses that want to contact people through direct mail advertising might be best off trying to reach men between the ages of 55 and 64. Compared to 2003, though, their odds of reaching just about everybody are significantly better.
Jack Loechner. If that’s correct, businesses should remain aware that many women participate in a similar end-of-working cycle.Yet for whatever reason, reaching retirement seems to be a little more conducive to this behavior than retirement itself, as 28 percent of men between 55 and 64 responded to advertising and only 15 percent of men 65 and older followed suit.
It’s all stuff to think about when trying to reach people with direct mail advertising.
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