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Disney Playing With Online Ads, Downloads

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The Walt Disney Company will make its popular Toontown MMORPG ad-supported later this year, and will offer movie downloads in conjunction with Microsoft.

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<p>As someone who has made several trips to Disney's theme parks, I'm one of many people who can attest to the company's dedication to prying money from people's wallets while entertaining them. Disney doesn't do anything if they don't see a clear path to a payday.</p>
<p>The latest announcement of Disney teaming with Microsoft to offer movie rentals on demand isn't too surprising. Disney has been standing cheerfully with Apple's Steve Jobs both before and after buying his Pixar movie studios, and Disney content abounds on iTunes, so they aren't strangers to the downloadable concept.</p>
<p>Disney's new deal places an on-demand option on the Xbox Live Marketplace for Xbox 360 gamers. Disney movies and ABC television choices, in <a href=standard and high-definition formats, have become available. Microsoft and Disney disclosed this at the E3 Media & Business Summit.

This makes the Xbox 360 a little more family-friendly, as the gaming console has never been known as being oriented toward the younger market. The option to bring in a Disney movie on the Toontown, Disney's multiplayer online game with some 17.5 million characters running around its colorful streets (many people create more than one toon, and can have up to six per account).

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