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Disney the Latest Looking to Score with Social Media

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Disney launched
Focusing on Parents

Family.com has served as the company's outlet for adults rather than its usual target market of children. It is basically (
Disney Xtreme Digital, which is geared more toward the children themselves in typical Disney fashion.

Another Niche Social Network


Features

Disney Family.com Community features not only the ability to create unique profiles, but a search feature that finds likeminded parents based on "stickers" they label themselves with, depicting their interests. Users can also join groups like "recipe swap" and "birthday party ideas", and new groups can be created where private messages can be delivered.

The site also offers a variety of widgets that users can add to their profiles to stay current on specific topics of interest. In their announcement, Disney offered "Kid Sayings," "Family Photo Journalism," "What's for Dinner?" and "Shiny, Sparkling Homes" as examples.

Bonus

To encourage parents to sign up for the network, they're giving away prizes every day for an entire month. Prizes given away so far include: a web-cam, a tent, a wind chime, and an air purifier.

' /><p>Parents looking to network with others and who feel like MySpace and Facebook are lacking that wholesome family element, should find solace in this new community from Disney. That is the biggest thing this site has going for it.</p>                </div>
                
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