According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in 2006, outspending competitors Verizon Communications and display ad giant Netflix.
The budget share for display and classified ads will remain unchanged through 2011, with paid search gaining ground and rich media along with video increasing according to eMarketer senior analyst David Hallerman.
A December 2006 study by Yahoo study released by
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