The death of print used to be a hot topic, and after the first signs of a recession appeared, predicting print's downfall became absolutely fashionable. But an examination of the Los Angeles Times's display ad revenue reveals that it's doing a good job of adapting.
Kate Kaye. Which is extremely impressive.
Naturally, this doesn't mean other papers aren't in trouble, and as for the recession, people in every industry might do well to hold on tight. The success of LATimes.com should serve as an encouraging example to other companies in the online ad business, though, and may encourage the uninitiated to try it out.
The site's success also speaks to the importance of a focus on local interests. Had the Los Angeles Times decided to focus more on national subjects, it would have encountered more competitors, but in a smaller niche, it's thriving.
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