RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.
RSS Radars
Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarly-themed feeds. RSS feeds are updated at different intervals, providing an ever-changing collection of related information.
RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed.
Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.
Using Javascript to Display RSS
Javascript is the easiest way to display RSS feeds on a website. There are a number of sites that will allow you to generate code that can be inserted into a website. The javascript will auto-update, showing the latest headlines as the feed is updated. Each time a visitor visits the website the javascript pulls the data from the feed. Often, the various scripts can be customized so that the look of the feed can be made to match a specific websiteeeds with hopes that the search engines will devour and spider the contents, you will be disappointed. When javascript is used to display RSS feeds, search engines do not actually "see" the contents of the feed, meaning that the search engines will not index the contents of the feed within the website.
Feedroll - Feedroll is a free service for syndicating RSS and ATOM news feeds on your website. Simply select a feed, customize the design, then copy and paste the code provided onto your page.
http://www.feedforall.com/free-php-script.htm
FeedRoll Pro - FeedRollPro was really designed to enable publishers to syndicate their own content on other sites. But it can be used to syndicate news feeds from other sites on your own pages. http://bytescout.com/how_to_display_rss_using_asp.html
RssFeed - RssFeed is an open-source custom ASP.NET server control that displays the contents of a specified RSS feed in an ASP.NET web page.
http://www.feedforall.com
Using Services
There are a number of services available that host and display RSS feeds, in many cases free of charge. Because these services operate on a different domain server there is little benefit to end-users displaying their feeds in this fashion. That said, the services are generally free of charge, so you get what you pay for.
RSS2HTML.com - Select a layout, color scheme and enter the URL of the feed. A web page URL will be generated that will display the feed in the selected scheme.
http://www.feedburner.com
Using XSL to Display RSS
Although using XSL and CSS stylesheets to display XML directly is easy to understand in theory, it is rather tricky to implement in the real world and is very tough for novices to use successfully. Webmasters must be fairly familiar with CSS and XSL to have the formatting work well, and webmasters then have to address browser incompatibilities and exceptions. As a result, not a lot of resources or services yet exist to display RSS using XSL.
Using highly targeted feeds, webmasters can enhance their websites with themed content. Ultimately, providing relevant, educational or newsworthy information from reputable related sources will establish expertise in a specific area.
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for FeedForDev
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Displaying RSS Feeds
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