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DM Days Final & Dinner with Jim Boykin

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I was able to sit in on a DM Days site review clinic yesterday with Detlev Johnson and Amanda Watlington who provided great advice to the few audience members. The site owners literally received multiples of their conference admission price in consulting advice. One site had thousands of pages hiding content from the search engines (unintentionally) because of JavaScript. Another was submitting an incomplete sitemap file to Google.

I’d have photo for you, but the DMA representative in the back of the room said I could not take any photos in the session room unless I had a press pass. Being a speaker and the Communications chair for one of the DMA councils didn’t pull any weight. :) This was a bit ironic considering the keynote from the President of the DMA was all about social media, of which blogs and photos are a big part. It’s a long road ahead for the DM community in understanding search and social media I think, but we’ll keep working on it.

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