Do You Think Google Favors Big Brands?

June 13, 2009

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As you may know, Google's Matt Cutts regularly answers user questions in the form of YouTube videos at post from SEOBook author Aaron Wall on the subject a while back. murdok spoke with Wall and discussed the issue a little bit further in https://www.youtube.com/watch?v=vpk6eI6CKFs

Essentially, Google's position on the matter is that they just try to deliver the pages that are the most useful to the user. If you consider those other words (trust, reputation, pagerank, etc.), it makes sense that big brands would rank higher frequently because the reason they have become big brands is likely that they have built a solid reputation, and people trust them because they know the brand, and this inspires linking, which leads to pagerank.

This makes sense to me. Would you agree?