The headline may sound a little harsh, but based on their recent "prevent user confusion". Okay, so they're trying to tell us that users are getting confused on which ads are from Google and which ads are from other advertisers? Honestly, what users care? Does anyone think that people are only clicking Adsense ads because they're from Google? Or they they are clicking YPN ads because they think they are from Google? How many people have you ever talked to that are confused over who the ad provider is on the website they are visiting?
This has nothing to do with preventing user confusion. It has to do with being the market leader and trying to limit competition and lock up advertising inventory. There's nothing wrong with trying to be a market leader, but Google isn't doing it by providing more for the publisher, they're doing it by causing publishers to fear them.
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Pat is the Director of Business Development at RMX Direct, and the author of the
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Does Adsense Hate Bloggers and Publishers?
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