Ever since YouTube was reported to be serving up 100 million videos daily, the site became an industry darling. But who is watching and how often? The answer to that may not be as simple as you think.
Kelvin Beecroft of Mashable Labs, is that the number of videos watched per user, and the total number of times a video is viewed can be easily gamed. Does the average user really watch almost 40 videos per day? If they're all short videos, that's nearly an hour and a half.
Just a couple of weeks ago,
So what are YouTube's actual numbers? YouTube didn't respond to a request for comment, so we can't tell you.
But if Hitwise's numbers are right, the videos are targeting a great audience: 53.82% male; 50.19% between the ages of 18-34; 29.58% with an income between $30,000 and $59,999; and 26.52% with an income between $60,000 and $99,999.
That's a highly coveted demographic (think how much Monday Night Football and Super Bowl ads are).
Google's been highly secretive about its own numbers, but various analytics companies peg Google's search share between 40-60 percent. That's a more forgivable flexibility, but as video gets more popular and competitive, YouTube won't be able to count refresher numbers to advertisers.
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