Does SEO Offer Higher ROI Than PPC?

Which method of search marketing provides a higher return on investment rate? Is it search engine optimization or does pay-per-click advertising pay higher dividends...? Search engine marketing company recent survey (pdf) measuring which method was more profitable. To some surprise, it was determined that the implementation of on-page optimization techniques is more financially beneficial when compared to PPC advertising at least at first glance. To determine their findings, iProspect surveyed 860 respondents made up of various search marketers and agencies. The study focused on companies who outsource their search engine promotion efforts (which makes on-page optimization efforts measurable). What iProspect found was of the organizations outsourcing these tasks, 35% say optimization offers a higher ROI than PPC advertising does. However, the survey also found that 45% of those practicing both on-page optimization and pay-per-click advertising have a hard time determining which method provides a higher ROI. According to iProspect's Murdok. Visit Murdok for the