Does Size Matter in Display Advertising?
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"In Standard Banners, by their nature, size is a large component of the ads’ visibility and therefore affects their performance," Eyeblaster adds. "Rich Media ads, on the other hand, have more “dimensions” than two—pixels are augmented by flash, video and expansions that catches the users’ attention. Therefore in Rich Media, size portrays only a part of the performance picture.
Eyeblaster found that ads that raised awareness of a corporate brand, rather than specific products, had the highest interaction and "dwell rates." More information can be found in the firm's via)
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