Does Target Need a Blog?

Does Target need a blog? The short answer is Yes and No. A Customer Blog is Overkill for Target ... Two general reasons to start a corporate blog are to engage customers in a dialogue and to bring a new, authentic and transparent dimension to a company. But is this necessary for a brand as well-known and as popular as Target? It's so well-known that 96 percent of American consumers recognized the bullseye, beating out the apple and the swoosh in a 2002 brand awareness poll. Target, the nation's fifth-largest retailer, up to 11 online. taking Scoble's advice. Robert Scoble spoke with the retailer's PR team back in May. A Blog for Target Employees is Long Overdue Moving from customers to employees, Target does need an employee-focused blog. The best possible store environment can be dashed by a surly store employee. We've all been waited on by someone that made you want nothing more than a hasty exit. An employee blog could immerse employees in the Target brand, identify HR issues, strengthen employee relations and help recruit new employees. Target could learn a lot from:

Honeywell: The manufacturer created a "Target Stores Employees' Web Site aggregates blog posts from current, and even B. Ron. B. Ron writes openly about his experience setting the store with "some f&*^head from corporate." "I will tell you, if it weren't for real morons this company might be bigger than Wal-Mart. What am I saying, everyone that works at Wal-Mart is a moron!"

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