Does This Make Om Malik the Pat O'Brien of VOIP?

Om Malik likens VOIP to the "It Girl" Lindsay Lohan, saying it gets a disproportionate amount of ink for no apparent reason. Of course he's just kidding. Obviously he knows it's important given how frequently he enlightens readers about it. I've been getting into the bloggings of subject experts on VOIP and related technologies. There's nothing like a far-reaching technology that is on the cusp of being really useful, trying to fight its way through the entrenched interests and outdated assumptions of powerful old companies and baffled regulators, to get the blood flowing. Om Malik likens VOIP Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.