I had the pleasure of Does Textbook SEO Really Work Anymore?
Mike's article suggests that a lot of the old-school SEO tactics are no longer important.
As far as my own experience goes, links and end-user behavior are the important, upwardly mobile components for decent ranking. So that's where I'd rather focus my own time and attention.
My thoughts? There's enough evidence to support Mike's theory - if you have a great site with quality inbound links, you can be #1 on Google without changing any "content" (as proved by "DiggThis
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Andy Beal is an Marketing Pilgrim and reach him at
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Does Traditional SEO Still Work?
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