Lee Odden has an brought an interesting issue to light in one of his latest Client #2 - brick and mortar retailer
Client #2 runs a retail business in town. He just finished with a design company building a website and e-commerce store. Unfortunately, the design company used off-the-shelf shopping cart software that can't be customized to utilize some SEO tactics I feel are important for the website.
I met this client at a social function and when I told him what I do for living he said "I'll need to call you next after the official site launch." Of course I smiled and nodded and said "sounds good." It was too late to intervene. Client #2's website would be launching in the next few days. This client knew about SEO, but thought it would be a better "next step" than to consider SEO in the beginning stages of the website design project.
I have a couple more examples that I will share in another blog post soon. For now I think is important to note that my point is SEO education for web designers is a must. They don't need to do the SEO work, or even understand some of the more technical concepts, however they need to be SEO aware. The designers that add "search engine friendly" or "search engine submissions" to their design proposals without fully understanding the issues, should seek professional SEO help. In most cases these designers are misleading their clients (even if not intentionally) which is no way to run a business. At the same time you could argue "buyer beware" still applies for clients.
So for all you designers out there, get a grip on what SEO services you are offering and promising your clients. Go out and do a little reading and seek help where you need it. Of course if you are a designer and are reading this post, we probably don't need to worry about your SEO education
Does Your Designer Do SEO?
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